How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
Ray Edwards Writing copy that sells without seeming “salesy” can be tough, but is an essential business skill. How To Write Copy That Sells
is a step-by-step guide to writing fast, easy-to-read, effective copy.
It's for everyone who needs to write copy that brings in cash –
including copywriters, freelancers, and entrepreneurs.
Inside, you'll find copywriting techniques for email marketing, web sites, social media, sales pages, ads, and direct mail. You'll also discover the universal hidden structure behind all persuasive copy and how to avoid common copywriting mistakes. With sample headlines, bullet points, and openings that are yours to “swipe” and use as your own, as well as templates and checklists, Writing Copy That Sells is your indispensable guide to creating fresh, fast, effective copy that generates sales like magic.
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