Marketing Research

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Business & Economics - Sales & Marketing
Marketing Research

Marketing Research

Name: Marketing Research
ISBN: 9780073404707

Joseph Hair, Jr., Robert Bush, David Ortinau

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Marketing Research, 4/e takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. This new edition was written to meet the needs of students through additional coverage of qualitative methods, emphasis on applied research projects as well as cases studies or exercises at the end of the chapters. The text is concise, highly readable and value-priced, yet it delivers the basic knowledge needed for an introductory text. The authors provide the student with an exciting, up-to-date text and an extensive supplement package.

ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2008

সংস্করণ:

প্রকাশক:

McGraw-Hill Education

ভাষা:

english

পৃষ্ঠা:

690

ISBN 10: